What do SEO and SEM Mean to My Business?
I get asked this question a lot, so I figured I’d answer it up front so you can decide why it’s so important to your company.
SEO or Search Engine Optimization is the process of making your site more attractive to search engines like Google. It involves both on page techniques and off page strategies, which combined serve to help your web site show up higher on the search engine results.
SEM or Search Engine Marketing is the process of using search engines like Google to market or sell goods and services. Listing your products in Google directly, like Amazon and others do, or by using your high ranking site to to sell from, taking advantage of search engine placement to increase your sales.
Doing SEO correctly can get your site to show up on the first page, and even in the top 6 results below the sponsored ads. Those top 6 spots get over 95% of the clicks in any search. Combining proper SEO with effective SEM can change your business from surviving to thriving.How would that help your bottom line?
In today’s highly competitive markets, where everything is about being found in Google, having a web site is critical to your success, and there is no point in having a site, if it won’t show up until page five of the search results. How often do you search past page one of the results?
So, How Can I Put SEO and SEM to Work For Me?
“I’m a really good roofer, painter, plumber or electrician, but I’m not some sort of web designer and SEO expert. I don’t have the time or desire to become either, since I’m busy doing what I do.”
“I know I should have a web site and do what it takes to get ranked, but I don’t want to waste my time doing it wrong, and besides, I really don’t have the time. I’m busy running my business!”
Yes, I actually can hear your thoughts. Not really, but I know what your concerns are. You see, I used to be a contractor myself. I have run my own painting and handyman company wherever I have lived for the last thirty years. I’m intimately familiar with contracting and the pressures and time constraints being a contractor put you under.
I know you’re busy staying current on local codes, MSDS, OSHA regs, taxes, permits, and staying on top of what your laborers or technicians are doing and how they represent you in the field. Putting web development and SEO on your plate as well are basically out of the question, right?
“I’d love to take advantage of the increased traffic and sales a good solid web presence can give me, but I need someone else to do it for me. Someone who understands what I do and can show off my skills and talents to the rest of my local area residents without me having to learn all about doing it myself.”
I hear your pain, and I may have just the right aspirin for your personal head ache.
“Can Someone Please Build Me a Website and Get it Ranked?”
Yup. Plain and simple, I’ve gotten pretty good at it, in fact. I know what contractors need to get ranked for their search terms and what search terms to target. I know how to build a site for your contracting business and how to SEO that site to the top of the search. I know which sites to subscribe you to, how to take advantage of Google to your benefit, and how to get your happy customers to market your business for you online.
I also know how to use your site to sell products that increase your bottom line if that appeals to you. As well as build a list of leads to contact with more information about the business you’re in.
And since the whole world is going mobile now, I know how to help you be mobile visible and market on cell phones too! How would you like to have people calling you again?
Spend more of your time being a contractor and less of it trying to market your contracting business.
Take Advantage of SEO, SEM, Site Building and Hosting From Local Web Domination.
I provide the following services to local contractors in any community:
- Domain search and purchase.
- Web site creation and upkeep.
- Hosting.
- On and off site SEO.
- List building and maintenance as well as autoresponders, etc.
- Help finding and posting affiliate offers to your site to increase your income from your site.
- Mobile optimization and mobile advertizing.
- No conflict agreement…I only provide services to one of each type of business in any community, so you’re assured of my best efforts on your behalf.
I will be happy to discuss your personal needs with you. I’m just a phone call or e-mail away. Let me show you how you can take advantage of the internet in your contracting business starting today.
Contact:
- Noah Moise SEO consultant
- Local Web Domination
- (520)349-5573 Between 8AM and 6PM Mon-Sat Arizona Time.
- EMail: noah@Local-Web-Domination.com
PS:
You can keep on doing what you’re doing, struggling to get by and ignoring the reality that the Yellow Pages are dead and failing to take advantage of the web is business suicide, but why?